Click Fraud Menace Damaging Ad Efficiencies in Southeast Asia

What is Click fraud?
Click fraud refers to the practice of artificially inflating the number of clicks on pay-per-click ads with the intent to generate revenue. This fraudulent tactic undermines the credibility of the digital marketing initiatives in addition it wastes advertising budgets.

Click fraud can take various forms
Such as click spamming, click injection, and automated clicks using bots.

SIVT (sophisticated Invalid traffic) pay-per-click spamming is the most popular technique for simulating performance. Here random clicks are fired to capture the organic sale.

For the app users click injection is the most frequently faced fraud, a malicious publisher (app) on the phone detects that the consumer is using the ‘XYZ APP’ and injects a click in the background. This click has been injected to capture the user’s presence on the app to manipulate the attribution. This shows the complexities and evolving nature of ad fraud.

The Rise of Digital Advertising in Southeast Asia
Over the past decades, digital advertising spending has increased dramatically throughout Southeast Asia. The rise of internet penetration rates in nations like Indonesia, Thailand, Vietnam, Malaysia, and the Philippines has accelerated the use of digital services.

The Southeast Asia e-commerce market is projected to reach $133.6 billion by 2025. Revenue is expected to show an annual growth rate (CAGR 2025–2029) of 8.79%, resulting in a projected market volume of US$187.16bn by 2029.

Because of this, companies are making significant investments in PPC advertising and other digital marketing techniques to connect and interact with their target market audience.

Click Fraud in USA, UAE, Saudi Arabia, Dubai, India,
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