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Why Companies Turn to Digital Marketing to Survive COVID-19 smilemultimedia.com
With the presence of COVID-19, consumer behaviour has changed, and abruptly. Companies have begun to pivot their business strategies to continue to grow and adapt to changing customer needs and preferences during a pandemic, especially when it comes to how they communicate and interact with customers.
Why You Should Update Your WordPress or Drupal Site Regularly smilemultimedia.com
You made the choice to publish your website on an open source platform, such as WordPress or Drupal. While we wholeheartedly support you in that choice, it’s important to understand how to maintain your site properly.
Why Your Healthcare Practice Needs a Public Relations Strategy smilemultimedia.com
The power of public relations marketing is something that often gets underestimated in the healthcare industry. Shouldn’t you be focusing on providing your patients with the care they need, and the service they deserve?
Why Your Dental Office Must Be Digital smilemultimedia.com
In a time of constant change, it is now more important than ever to stay on top of your business’s landscape. Working in a client-focused business means your reputation lies on what your customers state about your work.
Why Your Web Design and Content Marketing Should Overlap smilemultimedia.com
Many business owners make the mistake of creating separate strategies for web design and content marketing efforts. Unfortunately, this isn’t likely to yield the best results. In an age where content marketing is at the heart of every successful digital marketing campaign, it is critical that your web design effectively supports and amplifies the content you create.
Work is Where You Park It: Working from Home in the Digital Age smilemultimedia.com
Sure, Lewis and Clark had journals and maps, but we had mobile phones and Wi-Fi (at least most of the time!) I recently took a trip across the country, without putting in for vacation time or assigning my tasks to someone else. I got it all done, and enjoyed the scenery, culture and adventure as we traveled state-to-state.
What is Local SEO and How Can It Help My Dental Practice? smilemultimedia.com
Imagine this: You’re running a successful dental practice (or any local business for that matter). You have regular clients. You have a functional website, and maybe even post on social media every once in a while. You’re able to pay the rent and utilities each month, as well as your staff. Business is good, but it could be better.
What is IT Marketing? 6 Basic Strategies for IT Marketing Success smilemultimedia.com
For tech firms, now is a time of great opportunities. Never have technological inventions and innovations been more robust than they are today, with a brilliant new tech wonder taking birth each day. Now is the time for tech firms to participate on a global scale and come up with innovations of their own.
What is Voice Search and How Does It Affect SEO? smilemultimedia.com
The answer to almost any question you could ever imagine is at your fingertips – literally. Google and other popular search engines like Yahoo and Bing have made it possible to find answers to even the strangest questions in an instant.
What to Look for in a Web Application Development Agency smilemultimedia.com
Regardless of the industry you work in, web applications are likely to play an essential part in running your business. From online databases, to project management tools, to payroll systems, content management systems, your company website, and more, web applications are involved in almost every aspect of a business.
What’s the Best Content Length for SEO? smilemultimedia.com
Copywriters and marketers struggle with this very question on a regular basis. With Google and other search engines changing their algorithms faster than we can keep up, it can be hard to answer this question definitively on any given day. Today the answer might be much different than it was yesterday, and tomorrow it may be different from today.
When the Leads Stop Coming In? smilemultimedia.com
You’ve been putting it off for months, maybe even years now. Why? Investing in digital marketing is time-consuming, expensive, and it is sometimes quite difficult to measure its effectiveness. It isn’t an overnight solution, and it isn’t something that you do once, and then carry on with your normal business operations.
Securing Your Website in a Digital World with HTTPS smilemultimedia.com
As advances in technology continue, the ability for businesses to operate digitally becomes easier and far less manual. However, the more we rely on technology to meet our expectations, we often neglect to take appropriate precautions. While it’s crucial to keep up to date with the latest technology to stay relevant and to continue to thrive as a business, it’s also important to ensure our…
SEO Best Practices: The Best Way to Increase Your Brand's Visibility smilemultimedia.com
Do you want to increase your brand visibility? You may want to try some digital marketing strategies that can place your brand in the limelight. Because the world is continuously evolving and modernization is clearly unstoppable, you need to keep up and remember that change is the only thing that will remain constant in this world.
Tips for Creative Website Designs for Startups smilemultimedia.com
Creating websites for startups can be challenging because an online identity is the strongest branding tool and a point of contact, so it's important for it to be done right. It should be impressive, effective and multi-platform optimized. Moreover, it should invoke conversions and offer exceptional ROI. A creative design offers more than a free template; the value is in the details. Here are the…