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Top SEO Tools SMILE Recommends smilemultimedia.com
As a business professional, SMILE knows you’re always trying to stay up-to-date with best practices whenever possible. With Google’s search algorithm constantly changing, it can be tough to know how to put together a successful search engine optimization (SEO) strategy.
5 Issues Affecting Your Website Rankings & How To Fix Them smilemultimedia.com
Whether your organization is just starting out, or you’ve been in business for a while, there are many reasons why your website might not be ranking as high as it could be. Here are some common issues that may be affecting your rank position, and some tips to help you get your website ranking on the 1st page of Google.
Top Design Tips for Improving Website Conversions smilemultimedia.com
A website is a vehicle with the power to bring more customers to your business. Having an appealing web design is essential. At the same time, your website should be functional to convert more traffic into leads, to ultimately enhance the revenues of your business. When designed by an experienced website design company in Boston, your website can become an important cog in the machine…
Understanding the Differences Between Content Strategy and Content Marketing smilemultimedia.com
At this point, if you don’t work in the marketing industry, you’re probably thinking, “What? They’re not the same thing?” It’s okay. If you didn’t know there was a difference between “content marketing” and “content strategy” – never mind “content marketing strategy” – you’re not alone.
Understanding the Web and Mobile Product Development Process smilemultimedia.com
These days, a new app is added to the digital ecosystem every few minutes. With such a large number of apps crowding the online marketplace, it is easy to believe that the process of web and mobile product development is simple. But that couldn’t be farther from the truth.
What is an API and Why Should You Care? smilemultimedia.com
Did you know that, according to a reputable Digital Asset Management (DAM) solution company, WebDam, there were over 5,381 marketing specific technologies available in late 2017. That’s a big number. This also represents 40% increase over the available marketing technologies in 2016.
What is Content Marketing, and Is It Really That Powerful? smilemultimedia.com
By now, if you’ve never heard of content marketing, you must have been living under a rock since the end of the last century. However, while the word itself may be a familiar buzzword, many businesses and entrepreneurs don’t fully understand the concept and importance of utilizing content marketing to grow their businesses.
How to Retain the Users on Your Website smilemultimedia.com
In the domain of website design, it can be extremely hard to retain the users who visit your website. The higher bounce rates should be a cause of worry for every website owner. The higher this rate, lesser is the retention time of users on your pages. It means that your website is failing to make the right impressions. It is essential to create the…
How to Start and Grow a Successful Online Business smilemultimedia.com
We get asked this question often at SMILE media. Entrepreneurs looking to start a successful online business often don’t know where to start. They may have an idea for a product or service, but aren’t sure how to take the next step towards building a profitable business from it.
The Importance of Quality Content in Digital Marketing smilemultimedia.com
When companies want to present their brand or services on their website to target audiences, they have to ensure that the promotion of their brand or services is done through excellent content marketing. But before we dive into the details of content marketing strategies, let’s talk first about digital marketing in general.
Infographic: 4 Tips to Choose the Right Digital Marketing Agency smilemultimedia.com
Through this infographic, you will find some tipsDigital Marketing to ensure you make the correct decision. Each and every company has its own needs, so it's important to choose the best one depending on your requirements. There are several tools a business needs in order to succeed, but online marketing is the most effective one. This infographic can give you a fresh perspective and new…
Key Steps to Building an Effective Social Media Marketing Strategy smilemultimedia.com
Social media marketing is a vital trend in promoting businesses online today. An effective social strategy can transform into customer engagement and generate profits in the long run. With the help of a Boston Internet Marketing company and the following key steps, you can become a game changer in the market.
It’s Time to Redesign Your Outdated 2005 Website smilemultimedia.com
The thing is, having a website used to be regarded as a luxury. Only the largest, most profitable businesses could afford to have a website in the beginning, but over time, that has changed dramatically. Today, businesses without a website are few and far between.
Psst! Google AI is Judging Your SEO Strategy smilemultimedia.com
If you’ve been following Google updates (like any successful business should) you may already be aware that Google AI is drastically changing the way search works. But Google RankBrain has been around for a couple of years now, so it’s not like the presence of AI is breaking news.
What’s Driving the Rapid Increase in Live Video Streaming Services smilemultimedia.com
Digital communications tools have come a long way. It’s no longer good enough to simply send an email or an instant message. Live video chat has become the new norm. Skype. Join.me. GoToMeeting. Zoom. Marco Polo. WhatsApp. Google Hangouts. Facetime. Facebook Live. Facebook Messenger. Instagram stories. Twitch…The list goes on and on. If you’ve never heard of these live video chat apps, you may want…