5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS

E-commerce businesses nowadays invest heavily in running campaigns across marketplaces, optimizing the Buy Box, bidding on ads, and managing digital shelf visibility.

In 2024, digital media accounted for the largest portion of advertising spend in India’s e-commerce sector, capturing 65% of the total marketing budget.

Despite aggressive campaigns and increased media spending, many brands face an invisible threat of performance leakage.

What most ecommerce brands don’t realize is that leakage in campaign performance isn’t always loud or obvious. It creeps in silently, through wasted impressions on out-of-stock products, bids on underperforming keywords driven by default platform recommendations, or campaigns that run blindly without reacting to negative reviews or stock status. These aren’t just minor issues; they’re silent killers of your ROAS.