A Marketer’s Guide: How to Build an Effective Programmatic Ad Fraud Free Campaign

With brands shifting a large amount of their budgets to digital platforms, programmatic advertising plays a crucial role in how brands optimize their budget at each stage of the funnel.

The programmatic advertising market in India is still considered to be at a nascent stage; however, it has taken a steep curve and is not going to stop.

According to the Dentsu-e4m Digital Report 2025, programmatic advertising contributed

₹20,686 crore, accounting for 42% of India’s digital media expenditure by the end of 2024, reflecting a 21% growth over 2023. The report further projects this momentum will continue, with programmatic expected to represent 44% (₹30,405 crore) of the digital advertising market by 2026, growing at a compound annual growth rate (CAGR) of 21.24%.

With the power to automate media buying and provide real-time data, programmatic campaigns offer unmatched scalability and precision. But with great opportunity comes significant risk. If not handled carefully, programmatic campaigns can fall prey to inefficiencies and ad fraud, draining budgets and damaging brand reputation.

Programmatic Ad Fraud in USA , Saudi Arabia, United Arab Emirates, India.