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Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to consumers and businesses. It encompasses a broad range of online marketing activities that leverage the internet and electronic devices to reach potential customers and engage with them. Here are some key components and strategies within digital marketing:

Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility in search engine results pages (SERPs). This includes keyword research, on-page optimization, link building, and technical enhancements to increase organic (unpaid) traffic.