“People Also Search For”: What It Means and How to Use It for SEO and Content Strategy

If you’ve ever typed a query into Google and clicked on a result—only to hit the back button—you might have noticed a box titled “People also search for.” This feature offers users a set of related searches, sparking further exploration and discovery.

But for digital marketers, content creators, and SEO strategists, the “People also search for” (PASF) section is more than just helpful suggestions—it’s a treasure trove of search intent insights and keyword opportunities. In this in-depth article, we’ll explore what “People also search for” means, how it works, and how you can leverage it to enhance your SEO, content marketing, and audience targeting strategies.