What exactly digital marketing?

Search Engine Marketing (SEM): SEM includes paid search advertising, commonly referred to as Pay-Per-Click (PPC) advertising. Advertisers bid on keywords that users enter into search engines like Google, and their ads appear prominently in search results when those keywords are searched.

Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services. It includes both organic efforts (posting engaging content, interacting with followers) and paid advertising on social media.

Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content can include blog posts, articles, videos, infographics, and more, aimed at providing useful information and building brand credibility.