Story Tag: brand awareness questionnaire
Brand Salience vs. Brand Awareness: What’s the difference? brandhealth.com.au
All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing out is great, it is also important that the identity created for a brand aligns with consumer needs, both physically and psychologically. So when it comes time to make a purchase, you are at least part of the consumer consideration set.