Story Tag: brand tracking studies

Top 5 Brand Awareness Survey Questions

Top 5 Brand Awareness Survey Questions brandhealth.com.au

Brand Health Brand Health 5 months ago in Web Development

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing activities. If your brand is first-to-mind for consumers when they are in a purchase situation, then you are more likely to be chosen. There are a variety of ways to measure brand awareness, but one of the most reliable is to develop a…

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Brand Tracking: What It Is and Why It Matters

Brand Tracking: What It Is and Why It Matters brandhealth.com.au

Brand Health Brand Health 6 months ago in Business and Career

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market and understand how they view your and competitor brands. By collecting this information periodically over time, brands can answer important marketing questions and inform marketing strategy. Continuous monitoring also allows you to measure the impact of yours and competitors marketing activity and brand…

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