Mobile Ad Fraud: Understand How it Kills Your ROAS and LTV & What You Can Do About It

Mobile app advertising is all about data coming from CPI campaigns — ROAS and LTV being the go-to metrics to measure campaign performance and success. But are you sure the metrics you are relying on are giving you the right results?

The numbers on your dashboard are not always true.

As advertisers pour more budget into mobile performance campaigns, many overlook critical vulnerabilities — mobile ad fraud. It’s not just a line-item loss, it’s a performance killer that inflates Return on Ad Spend (ROAS) and erodes Customer Lifetime Value (LTV).

Fraudsters exploit the systems marketers depend on — attribution models and campaign metrics — using sophisticated tactics like click fraud, fake installs, click injection, SDK spoofing, etc.

The result? Campaigns scale based on fake signals, and strategies built on manipulated data lead to long-term business erosion.

Mobile Ad Fraud in USA , Saudi Arabia, United Arab Emirates, India.