Starbucks Marketing Strategy plant2tree.com

sachidanand singh 1 year ago in Business and Career

Starbucks started in 1971. Two teachers and a writer opened a coffee beans shop in a shopping mall in Seattle, Washington, for $1,300.  They decided to name their store in honor of one of the Starbucks cult American novel “Moby Dick” characters.  Since Starbucks was an assistant on the ship, the creators favored the nautical theme. That’s why Starbucks chose the mythical Greek ancient sea…