Story Tag: user experience reseach
Impact of Design Thinking on Digital Transformation divami.com
Divami thoughts
3 years ago in Web Development
In today’s world, digital transformation is a necessity. According to the Harvard Business Review study, $1.3 trillion was invested in digital transformation in 2018. Digital transformation is more important than ever because the COVID-19 pandemic drastically changed the rules of the markets. Meeting the business demands in today’s landscape means re-developing an enterprise’s entire digital landscape. With that said, the transition of organizations to digital-first is no mean…
Accessible Vs Inclusive Design – Understanding The Difference divami.com
Divami thoughts
3 years ago in Web Development
Accessibility aims to make products convenient to all. On the other hand, inclusive design involves taking into account user diversity. Ever had your hands full with groceries, and you realize you’re now unable to open a door with a round doorknob? You’ve encountered what’s known as an accessibility issue. The problem: When companies make their websites or products, they’re under the assumption that every customer is…
UX Audit – Everything SMEs Need to Know divami.com
Divami thoughts
3 years ago in Web Development
Consider this: You run an eCommerce store where you sell bespoke sneakers and hoodies. Every day, thousands of potential customers browse your website and/or app. They complete the customization steps and add the items to their cart, proceed to the checkout page, and then poof! They’ve abandoned the cart. Obviously, you would be wondering why. Was there anything missing or too confusing? You are unsure…
How to deliver a modern user experience to your customers? divami.com
Divami thoughts
3 years ago in Web Development
About 33% of people would rather read something with a beautiful design than something plain if they have 15 minutes to consume content. This is just one example of the modern consumer’s preference for a good experience. We now have MedTech, FinTech, MarTech, RegTech, and a lot of other infusions of tech in different domains. With digital interactions, both official and personal, growing considerably since last…
The Path for Customer Experience in 2021 divami.com
Divami thoughts
3 years ago in Software Development
Take, for instance, retail and restaurants. They jumped to digital ordering and adopted contactless payment methods. Also, entertainment studios. They retooled their distribution to focus on online streaming. These dramatic shifts are only going to escalate and according to studies, it is estimated that post-COVID, about 59% of customers are more concerned about customer experience when supporting a brand or using an app. What is customer experience…
Proven Design Tips to Solve Challenges Of App Revamp divami.com
Divami thoughts
3 years ago in Web Development
Upgrading and updating mobile applications is necessary to constantly enhance the user experience. But, there are challenges of app revamp that, if not addressed, can do more harm than good. More often than not, app revamp becomes a necessity if your app is experiencing severe issues related to user retention and acquisition. However, a complete overhaul might not always be the right answer and if…
5 Facts about Cognitive Overload in Design divami.com
Divami thoughts
3 years ago in Web Development
Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize that the navigation is draining their brainpower. Before they could really explore the app, they quit it. Your painstakingly made and detailed design doesn’t see the light of day. When you need to take a…
What is the Cost of a Redesign? divami.com
Divami thoughts
3 years ago in Software Development
The design philosophy of your platform/app speaks volumes for the personality of your brand. If your web/mobile platform is cluttered, it will naturally appear unorganized and inefficient. On the other hand, incorporating smart negative space and sleek design seem professional and appeals to the user base. It doesn’t matter how good your product or your service is, if prospects cannot figure out their way to your checkout…
The 2021 Guide to User Experience Research divami.com
Divami thoughts
3 years ago in Web Development
UX design is user-centric. If you don’t already know, the only way to know what users truly need and want is through user research. When a UX designer sticks to gut feelings and guesswork, they threaten usability and miss opportunities. Behind every great UI and UX design, it is the research that keeps the design usable, relevant and drives ROI. Also, a study suggests that…