What are the different types of SEO? | Digital Marketing Course | Intellipaat youtu.be
White hat SEO- It is the most popular SEO technique that uses methods and techniques to improve a site's search engine rankings that do not violate search engine guidelines. High-quality content, link acquisition, website HTML optimization, and restructuring are all examples of white hat SEO techniques. You can expect long-term growth in your rankings if you use White hat SEO.
Black hat SEO – It takes advantage of various flaws in search engine algorithms to achieve high rankings. Black hat SEO is not in accordance with search engine SEO guidelines. Keyword stuffing, link spam, hidden text, and hidden links are examples of black hat SEO techniques. You can expect unpredictable, quick results if you use these techniques.
Grey hat SEO- It is neither black nor white, but rather a combination of the two. It is a transition from black SEO techniques to white SEO techniques, and then back again.
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